Whitenoise - The Animation Process
At the beginning of 2025 Whitenoise went through the process of updating the look and feel of their branding. This involved developing a new overarching style that would be rolled out across all communications and documentation. One of the main features of this design was the use of abstract digital gradients/digital burns. I was tasked with creating an animation style that compliments these new assets and I chose to do so using Cinema 4D and creating a striking visual style. The animation below is the first in a series and covers the process of creating an animated project at Whitenoise.
I was lead designer and animator on this project working from the script writing, conceptual stages, through storyboarding to full animation. The animation was created fully and developed in Cinema 4D and then edited/graded in After Effects with sound effects and music being edited in Premiere. This was a real passion project for me and I got to explore my most ambitious ideas with no boundaries.