Lena by Inspire - Brand Launch
Lena is Inspire’s social enterprise and provides provides therapeutic and wellbeing programmes for workplaces and universities. The branding was developed by brand designer Will McIlroy at Whitenoise Studios. When it came to the launch of the brand the client was looking for an engaging video using a mixture of illustration and photography. I was lucky to be asked to develop the illustration style to compliment the new branding.
The name Lena means Light and the idea behind the brand mark was that it emits light. With that in mind I came up with the idea that each scene would feature an element of light and the characters would have light highlighting their features. I really enjoyed this project and was given creative freedom to experiment with the new branding to the delight of the client.